Probably offtopic as picotool isn't exactly Rust but its parameter parsing is extremely weird and reports incorrect error messages. I also couldn't get `load -f` to work by itself for the life of me. This shell script works though:

```
echo Rebooting...
picotool reboot -f --vid 0x16c0 --pid 0x27db # this is the VID:PID your application firmware uses
sleep 3
echo Loading firmware
picotool load -u -v -x -t elf $1
```